SRATAEGY
Glocal Laboratorios is a company specialized in the manufacture of dermatological products, committed to the health and beauty of skin and hair. Its headquarters is located in Barcelona, Spain. The challenge lies in designing packaging that reflects the quality, innovation, and trust associated with the Glocal Lab brand, while also attracting consumers in the competitive beauty and personal care market.
I collaboration with Glocal Laboratorios product development teams, pharmacists, and market research to ensure the packaging works seamlessly across physical stores and e-commerce. I developed a clear positioning strategy for the brand, becoming the "treatment and regenerative" this became the guiding principle for creating the visual and packaging system.
TO FULFILL THE MISSION OF:
“Bringing Creative Innovations to Practitioners and Patients”